Embrace the future
Proposition: Optus is shutting down its support for 3G.
Client: Optus
Copywriter: Alex Tink
Art Director: Rhys Brennan
INSIGHT
People don’t want to be strong-armed into upgrading their tech devices.
IDEA
Show that once you let go of the past’s tech, you don’t miss it.
Social
Digital
We partner with Netflix to use their ad-supported plan to run a message that initially makes it seem like Netflix has returned to sending a DVD of what the viewer is trying to watch, just like in the old days. After a very short wait with the countdown, the screen will shift to reveal that it's actually an ad for Optus highlighting how, just like Netflix has moved on from DVDs, Optus is moving on from 3G.
Radio
VO: And now – an important message from Optus
SFX: 20 seconds of morse code beeps (saying “3G support is shutting down”)
VO: Embracing the future means leaving behind the past. Visit Optus.com/3Gshutdown for more.