FARM TO FESTIVAL
Proposition: A business idea to save the Aussie music festival.
This piece was featured on The Wall - AWARD School VIC 2024
INSIGHT
Expensive venue hire costs make it difficult for festival organisers to continue running music festivals in Australia.
IDEA
Connect farmers and festival promoters to turn farms into music festival venues.
EXECUTION
Create a website, Farm To Festival, that allows farmers to list their farm as a potential venue for a music festival.
HOW IT WORKS
Farmer advertises their farm on Farm To Festival and their listing is given a price range based on its size and location
The festival organiser contacts the farmer through the site and they agree on a price
A digital contract is generated by Farm To Festival which both parties sign
Farmers within the area of the music festival can opt-in to provide backstage catering, creating additional income for them by serving their local produce to artists performing on the festival while allowing the promoter to have lower catering costs comparatively to hiring an external catering business.
HOW IT MAKES MONEY
Farm To Festival makes profit through paid advertising on the site and a small service fee taken from any successful deals made between farmer and promoter.
PROBLEMS IT SOLVES
For festival organisers, they’re able to run a music festival with significantly less venue hire costs than a traditional venue. For farmers, they’re able to create another revenue stream in off-peak times of the year.